000 01222cam a22001935i 4500
999 _c21521
_d21521
020 _a9789354790904
041 _aENG
082 _a302.230954
_bKOH
100 1 _aKohli, Vanita Khandekar.
245 1 4 _aThe Indian media business :
_bpandemic and after /
_cVanita Kohli - Khandekar.
250 _a5th ed.
260 _aNew Delhi :
_bSAGE Publications,
_c 2021.
300 _axxiii, 297 pages :
_c25 cm
520 _a"Are Google and Facebook news or entertainment companies? Is Netflix a studio or an aggregator? As media, technology and telecom merge into one simple search for audiences, what really is a media company? How has on-demand viewing changed the way we watch, listen or read? Can Indian cinema survive the devastation that the pandemic has wrought? The fifth edition of The Indian Media Business: Pandemic and After delves into each of these questions as it cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments"--
650 _aMass media
_zIndia.
650 _aMass media.
650 _aIndia.
942 _2ddc
_cBK