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| 999 |
_c21521 _d21521 |
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| 020 | _a9789354790904 | ||
| 041 | _aENG | ||
| 082 |
_a302.230954 _bKOH |
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| 100 | 1 | _aKohli, Vanita Khandekar. | |
| 245 | 1 | 4 |
_aThe Indian media business : _bpandemic and after / _cVanita Kohli - Khandekar. |
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi : _bSAGE Publications, _c 2021. |
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| 300 |
_axxiii, 297 pages : _c25 cm |
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| 520 | _a"Are Google and Facebook news or entertainment companies? Is Netflix a studio or an aggregator? As media, technology and telecom merge into one simple search for audiences, what really is a media company? How has on-demand viewing changed the way we watch, listen or read? Can Indian cinema survive the devastation that the pandemic has wrought? The fifth edition of The Indian Media Business: Pandemic and After delves into each of these questions as it cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments"-- | ||
| 650 |
_aMass media _zIndia. |
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| 650 | _aMass media. | ||
| 650 | _aIndia. | ||
| 942 |
_2ddc _cBK |
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