| 000 | 00631cam a2200193 i 4500 | ||
|---|---|---|---|
| 999 |
_c21517 _d21517 |
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| 020 | _a9780749482169 (alk. paper) | ||
| 020 | _a9780749482176 | ||
| 041 | _aENG | ||
| 082 | 0 | 0 |
_a658.8'3 _bGRI |
| 100 | 1 | _aGrigsby, Mike, | |
| 245 | 1 | 0 |
_aMarketing analytics : _ba practical guide to improving consumer insights using data techniques / _cMike Grigsby. |
| 250 | _aSecond edition. | ||
| 260 |
_aNew Delhi : _bKogan Page Limited, _c2018. |
||
| 300 |
_axiv, 217 pages ; _c24 cm |
||
| 504 | _aIncludes bibliographical references (pages 209-211) and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aMarketing. | |
| 942 |
_2ddc _cBK |
||