| 000 | 00962cam a2200205 i 4500 | ||
|---|---|---|---|
| 020 | _a9781138123830 | ||
| 041 | _aENG | ||
| 082 | 0 | 0 |
_a658.872 _bHAS |
| 100 | 1 | _aHastings, Gerard | |
| 245 | 1 | 0 |
_aSocial marketing : _brebels with a cause / _cGerard Hastings and Christine Domegan. |
| 250 | _aThird edition. | ||
| 260 |
_aIndia : _bRoutledge, an imprint of Taylor & Francis Group, _c2018. |
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| 300 |
_axxxvi,602 pages ; _bill; _c26 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aHarnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing. | |
| 650 | 0 |
_aSocial marketing _vHandbooks, manuals, etc. |
|
| 650 | 0 | _aBehavior modification. | |
| 700 | 1 | _aDomegan, Christine, | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c21515 _d21515 |
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