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020			_a9780753554388
020			_a9780385545457
020			_a9781984898241
041			_aENG
082	0	0	_a338.7 _bHIG
100	1		_aHiggins, Tim
245	1	0	_aPower play : _bTesla, Elon Musk, and the bet of the century / _cTim Higgins.
250			_aFirst edition.
260			_aLandon : _bWH Allen, _c2021.
300			_axvi, 377 pages ; _c25 cm
504			_aIncludes bibliographical references (pages 339-360) and index.
520			_a"Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the perfect car Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial con artist. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the mid 2000s, electric cars were novelties, trotted out and thrown on the scrapheap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was faster, sexier, smoother, cleaner than the competition. But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by creditors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all: success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future"--
600	1	0	_aMusk, Elon.
650		0	_aElectric vehicle industry _zUnited States.
650		0	_aAlternative fuel vehicle industry _zUnited States.
650		0	_aAutomobile industry and trade _zUnited States.
942			_2ddc _cBK