000			01381cam a22002294a 4500
999			_c20967 _d20967
020			_a0749442018
041			_aENG
082	0	0	_a658.83 _bCAL
100	1		_aCallingham, Martin.
245	1	0	_aMarket intelligence : _bhow and why organizations use market research / _cMartin Callingham.
246	3	0	_aHow and why organizations use market research
260			_aLondon ; _aSterling, Va. : _bKogan Page, _cc2004.
300			_aviii, 223 p. ; _c24 cm.
440		0	_aMarket research in practice series
504			_aIncludes bibliographical references and index.
505	0		_aTypes of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
650		0	_aMarketing research.
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip0414/2004002672.html
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy0715/2004002672-d.html
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy0912/2004002672-b.html
942			_2ddc _cBK