000 | 00605nam a2200193 4500 | ||
---|---|---|---|
999 |
_c20667 _d20667 |
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020 | _a9789332587687 | ||
082 |
_a658.8 _bLOV |
||
100 | _aLovelock, Christopher H | ||
245 |
_a Services marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
||
250 | _a8th ed. | ||
260 |
_aChennai: _bPearson india education services, _c2018. |
||
300 | _axxi;810 p. | ||
650 | _aProfessions -- Marketing. | ||
650 | _aService industries -- Marketing. | ||
700 | _aWirtz, Jochen; | ||
700 | _aBansal, Harvir S. | ||
856 | _uwww.elibrary.in.pearson.com | ||
942 |
_2ddc _cEBOOK |