000 00605nam a2200193 4500
999 _c20667
_d20667
020 _a9789332587687
082 _a658.8
_bLOV
100 _aLovelock, Christopher H
245 _a Services marketing :
_bpeople, technology, strategy /
_cChristopher Lovelock, Jochen Wirtz.
250 _a8th ed.
260 _aChennai:
_bPearson india education services,
_c2018.
300 _axxi;810 p.
650 _aProfessions -- Marketing.
650 _aService industries -- Marketing.
700 _aWirtz, Jochen;
700 _aBansal, Harvir S.
856 _uwww.elibrary.in.pearson.com
942 _2ddc
_cEBOOK