| 000 | 00556nam a2200169 4500 | ||
|---|---|---|---|
| 999 |
_c20666 _d20666 |
||
| 020 | _a9780132664257 | ||
| 082 |
_a658.827 _bKEL |
||
| 100 | _aKeller, Kevin Lane | ||
| 245 |
_a Strategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller |
||
| 250 | _a4th edition | ||
| 260 |
_aChennai: _bPerson india education services, _c2013. |
||
| 300 | _a547 p. | ||
| 650 | _aBrand name products -- Management. Markenartikel | ||
| 700 | _aSwaminathan, Vanitha. | ||
| 856 | _uwww.elibrary.in.pearson.com | ||
| 942 |
_2ddc _cEBOOK |
||