000			00715nam a22001937a 4500
999			_c20647 _d20647
020			_a9789389538335
041			_aENG
082			_a658.8 _bSAX
100			_aSaxena, Rajan
245			_aMarketing management / _cRajan Saxena.
250			_a6th ed.
260			_aNew Delhi : _bTata McGraw-Hill, _c2020.
300			_axxxvii, 746 pages : _bcolor illustrations ; _c24 cm
505			_aPart I Indian markets: environment, structure, forces and measurement -- Part 2 Assembling marketing mix for Indian markets -- Part 3 Marketing strategy and organization for evolving Indian market.
650			_aMarketing _xManagement.
650			_aMarketing _xManagement. _zIndia
650			_aIndia.
942			_2ddc _cBK