| 000 | 00665nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c20586 _d20586 |
||
| 020 | _a9781266985249 | ||
| 082 |
_a658.802 _bWAL |
||
| 100 | _aWalker, Orville C. | ||
| 245 |
_aMarketing strategy : _bA decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
||
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bMcGraw-Hill/Irwin, _c©2011. |
||
| 300 | _aOnline resource | ||
| 650 |
_aMarketing -- _xManagement. |
||
| 650 | _aMarketing. | ||
| 650 | _aStrategic planning. | ||
| 700 | _aMullins, John W. | ||
| 856 | _uhttp://mcgrawhilleducation.pdn.ipublishcentral.com/pdfreader/marketing-strategy-decision-focused-approach | ||
| 942 |
_2ddc _cEBOOK |
||