000			00739nam a22002057a 4500
999			_c20553 _d20553
020			_a9789339223304
020			_a9789339223311
041			_aENG
082			_a658.8 _bSAX
100			_aSaxena, Rajan
245			_aMarketing management / _cRajan Saxena
250			_a5th ed.
260			_aNew Delhi : _bTata McGraw-Hill, _c©2016.
300			_axxi, 819 pages : _billustrations ; _c24 cm.
505			_aPart I Indian markets: environment, structure, forces and measurement -- Part 2 Assembling marketing mix for Indian markets -- Part 3 Marketing strategy and organization for evolving Indian market.
650			_aMarketing _xManagement.
650			_aMarketing _vIndia _xManagement.
650			_aIndia.
942			_2ddc _cBK