000			01240cam a2200181 i 4500
999			_c20099 _d20099
020			_a9781472964908 (hardback)
041			_aENG
082	0	0	_a384.5506'573 _bWIL
100	1		_aWilliams, Christopher, _d1983-
245	1	4	_aThe battle for sky : _bthe Murdochs, Disney, Comcast and the future of entertainment / _cChristopher Williams.
260			_aNew Delhi : _bBloomsbury Business, _c2019.
300			_axix, 247 pages ; _c25 cm
504			_aIncludes bibliographical references (pages 243-247).
505	0		_aIt was war time -- The whiff of nepotism -- Jam tomorrow -- Every Pepsi needs a Coke -- We are going to beat up sky -- Throw rocks at our house and we'll napalm your village -- The rise of the bike -- The guarantor of independence is profit -- It was payback time -- The whole organization was in a state of shock -- We're too big and they don't like it -- Netflix is just HBO with a decent IT department -- The moment has come -- James fought like a tiger. Again -- Protect the content budget -- Pivoting at a pivotal moment -- The knowledgeable cab driver -- The biggest and most dangerous gamble of all.
650		0	_aTelevision broadcasting _zUnited States.
650		0	_aTelecommunication _zUnited States.
942			_2ddc _cBK