000			01506nam a22001937a 4500
020			_a9789353163389
041			_aENG
082			_a658.83 _bNAR
100			_aNargundkar, Rajendra,
245			_aMarketing research : _btext and cases / _cRajendra Nargundkar
250			_afourth edition.
260			_aChennai : _bMcGraw Hill , _c2019© .
300			_axxvi, 552 pages : _billustrations ; _c25 cm.
504			_aIncludes references and index
505			_aFundamentals of marketing research -- The marketing research process- an overview -- Research methods and design-additional inputs -- Questionnaire design: a customer-centric approach -- Sampling methods- theory and practice -- Field procedures -- Planning the data analysis -- Simple tabulation and cross-tabulation -- ANOVA and the design of experiments -- Correlation and regression: Explaining association and causation -- Discriminant analysis for classification and prediction -- Logistic regression for classification and prediction -- Factor analysis for data reduction -- Cluster analysis for market segmentation -- Multidimensional scaling for brand positioning -- Conjoint analysis for product design -- Attribute-based perceptual mapping using discriminant analysis -- Structural equation modeling (SEM) for complex models (including confirmatory factor analysis). Marketing research - Data Analysis - International Marketing research
650			_aData analysis
650			_aMarketing research
942			_2ddc _cBK
999			_c19938 _d19938