| 000 | 00623cam a2200193 i 4500 | ||
|---|---|---|---|
| 999 |
_c19924 _d19924 |
||
| 020 | _a9789386858771 | ||
| 082 | 0 | 4 |
_a658.8 _bHOF |
| 100 | 1 | _aHoffman, K. Douglas, | |
| 245 | 1 | 0 |
_aServices marketing : _bconcepts, strategies, & cases / _cK. Douglas Hoffman, [and] John E.G. Bateson |
| 250 | _a5th ed. | ||
| 260 |
_aMelbourne _bCengage _c2017 |
||
| 300 |
_axv, 458 pages : _billustrations ; |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 7 |
_aService industries _xMarketing. |
|
| 650 | 7 | _aMarketing | |
| 700 | 1 | _aBateson, John E. G., | |
| 942 |
_2ddc _cBK |
||