000			00365nam a2200145Ia 4500
008			200608s9999 xx 000 0 und d
020			_a0-07-006847-X
082			_a659..1 _bBOV.A
100			_aBovee,courtland l
245		0	_aAdvertising excellence
260			_aNew York _bMcGraw-Hill _c1995
300			_axxxvi, 561p
650			_aAdvertising
942			_cBK _2DDC
999			_c19648 _d19648