000 00525nam a2200169Ia 4500
999 _c19642
_d19642
020 _a81-7240-083-7
041 _aENG
082 _a658.8
_bKHU
100 _aKhurana, Rakesh [and] A N Ravichandran
245 0 _aStrategic marketing management:
_cconcepts and cases an indian context /
260 _aNew Delhi
_bGlobal Business Press
_c1995
300 _axi, 257p
_bGraphs.
_c23 cm.
650 _aStrategic planning
_zIndia
650 _aMarketing
_xManagement
_zIndia
700 _aRavichandran, A N
942 _cBK
_2ddc