000 00393nam a2200133Ia 4500
008 200608s9999 xx 000 0 und d
082 _a658.827
_bSEN.B
100 _aSengupta,subrato
245 0 _aBrand positioning:strategies for competitive advantage
260 _aNew Delhi
_bTata McGraw-Hill Book Publishing Co.Ltd.
_c1990
300 _axix,299p
650 _aManagement
942 _cBK
_2DDC
999 _c16817
_d16817