| 000 | 00500nam a2200157Ia 4500 | ||
|---|---|---|---|
| 999 |
_c14450 _d14450 |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bRAP |
||
| 100 | _aRapp, Stan | ||
| 245 | 0 |
_aMaxi marketing; the new direction in advertising promotion and marketing strategy / _cStan Rapp, Thomas L. Collis |
|
| 260 |
_aNew York _bMcGraw Hill Book Co. _c1987 |
||
| 300 |
_ax, 278p _bill. _c22 cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | _aManagement | ||
| 700 | _aL. Collis, Thomas | ||
| 942 |
_cBK _2ddc |
||