000 00557pam a2200193 i 4500
999 _c11204
_d11204
020 _a0070608911 :
041 _aENG
082 0 0 _a658.8
_bSTA
100 1 _aStanton, William J.
245 1 0 _aFundamentals of marketing /
_cWilliam J. Stanton.
250 _a6th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1981.
300 _axvii, 604 p. :
_bill. ;
_c25 cm.
440 _aMcGraw-Hill Series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
650 0 _aMarketing
_xCase studies.
942 _2ddc
_cBK