000 | 00557pam a2200193 i 4500 | ||
---|---|---|---|
999 |
_c11204 _d11204 |
||
020 | _a0070608911 : | ||
041 | _aENG | ||
082 | 0 | 0 |
_a658.8 _bSTA |
100 | 1 | _aStanton, William J. | |
245 | 1 | 0 |
_aFundamentals of marketing / _cWilliam J. Stanton. |
250 | _a6th ed. | ||
260 |
_aNew York : _bMcGraw-Hill, _cc1981. |
||
300 |
_axvii, 604 p. : _bill. ; _c25 cm. |
||
440 | _aMcGraw-Hill Series in marketing | ||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aMarketing. | |
650 | 0 |
_aMarketing _xCase studies. |
|
942 |
_2ddc _cBK |