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Asia pacific advances in consumer research viii / Editors Sridhar Samu, Rajiv Vaidyanathan, Dipankar Chakravarthi by
Material type: Text Text
Language: English
Publication details: Hyderabad Assocation For Consumer Research 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.834 SRI.A.

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Consumer Behaviour in Indian Perspective : texts and cases / Suja R. Nair. by
Material type: Text Text
Language: English
Publication details: Mumbai : Himalaya Pub. House, 2007
Availability: Not available: Institute of Public Enterprise, Library: Damaged (2).

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