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1.
Rural marketing : text and cases / C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi, India : Pearson Education/Dorling Kindersley, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (22)Call number: 658.8 KRI, ...

2.
Rural marketing / by
Edition: 3rd ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 2346.I5 KAS.

3.
Rural marketing / Pradeep Kashyap by
Material type: Text Text
Language: English
Publication details: Delhi : Pearson Education, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KAS.

4.
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover . by
Material type: Text Text
Language: English
Publication details: New Jersey : Wiley, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SMI.

5.
Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Kogan Page, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SMI.

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