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1.
New marketing strategies : evolving flexible processes to fit market circumstance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

2.
Services marketing : text and cases / Harsh V. Verma. by
Material type: Text Text
Language: English
Publication details: New Delhi Global 1993
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 VER, ...

3.
Marketing of bank services in the changing scenario by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 1994
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

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