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Marketing Strategy : text and cases / O.C. Ferrell, Michael D. Hartline. by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Mason, OH : South-Western/Cengage Learning, c2014
Availability: Items available for loan: Institute of Public Enterprise, Library (65)Call number: 658.8 FER, ...

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Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James. by
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE Publications India, c2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 CLO.

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