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How I built this : the unexpected paths to success from the world's most inspiring entrepreneurs / Guy Raz, Nils Parker.

By: Raz, GuyContributor(s): Parker, NilsMaterial type: Text

TextLanguage: English Publisher: Boston : Houghton Mifflin Harcourt, 2020Description: xvi, 302 pages ; 24 cmISBN: 9781529026306Subject(s): New business enterprises | Entrepreneurship | Success in businessDDC classification: 658.11

Contents:

Introduction -- The call. Be open to ideas ; Is it dangerous or just scary? ; Leave your safety zone... but do it safely ; Do your research ; Find your co-founder ; Fund the business, part 1: Bootstrapping ; Get your story straight ; Fund your business, part 2: Other people's money ; Iterate, iterate, iterate -- The test(s). Go in through the side door ; It's all about location ; Get attention, part 1: Building buzz ; Get attention, part 2: Engineering word of mouth ; Survive the crucible ; Fund the business, part 3: Professional money ; Protect what you've built ; When catastrophe strikes ; The art of the pivot -- The destination. It can't be all about the money ; Build a culture, not a cult ; Think small to get big ; Manage partnership tensions ; Know thyself ; When to sell and when to stay ; Be kind ; What you do with your luck --

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.11 RAZ (Browse shelf)	Available		45558

Introduction --
The call. Be open to ideas ; Is it dangerous or just scary? ; Leave your safety zone... but do it safely ; Do your research ; Find your co-founder ; Fund the business, part 1: Bootstrapping ; Get your story straight ; Fund your business, part 2: Other people's money ; Iterate, iterate, iterate --
The test(s). Go in through the side door ; It's all about location ; Get attention, part 1: Building buzz ; Get attention, part 2: Engineering word of mouth ; Survive the crucible ; Fund the business, part 3: Professional money ; Protect what you've built ; When catastrophe strikes ; The art of the pivot --
The destination. It can't be all about the money ; Build a culture, not a cult ; Think small to get big ; Manage partnership tensions ; Know thyself ; When to sell and when to stay ; Be kind ; What you do with your luck --

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