logo

Online Public Access Catalogue

Your search returned 10 results.

1.
Preparing the Marketing Plan / David Parmerlee.

by Parmerlee, David.

Edition: New EditionMaterial type: Text Text Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8 PAR (1).

2.
Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott.

by Percy, Larry | Rossiter, John R | Elliott, Richard H.

Material type: Text Text Language: English Publisher: Oxford ; New York : Oxford University Press, 2001Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 659.1 PER.S (1).

3.
Effective Use of Market Research : how to drive and focus better busniess decisions / Robin J. Birn.

by Birn, Robin J.

Edition: 4th ed.Material type: Text Text Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Call number: 658.8 BIR.E (1).

4.
Case studies on international marketing / edited by Doris Rajakumari John, Florence Nightingale P.

by ICFAI | John, Doris Rajakumari | Florence, Nightingale P.

Material type: Text Text Language: English Publisher: Hyderabad : Icfai Books, ©2009Availability: Items available for loan: Call number: 001.432 ICF (1).

5.
Strategic marketing management: concepts and cases an indian context /

by Khurana, Rakesh [and] A N Ravichandran | Ravichandran, A N.

Material type: Text Text Language: English Publisher: New Delhi Global Business Press 1995Availability: Items available for loan: Call number: 658.8 KHU (1).

6.
Marketing strategy : A decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C | Mullins, John W.

Edition: 7th ed.Material type: Text Text Publisher: New Delhi : McGraw-Hill/Irwin, ©2011Online access: Click here to access online Availability: Items available for loan: Call number: 658.802 WAL (1).

7.
Strategic market management / David A. Aaker and Christine Moorman

by Aaker, David A | Moorman, Christine.

Edition: Eleventh edition.Material type: Text Text Language: English Publisher: New Delhi : John Wiley, 2007Availability: Items available for loan: Call number: 658.8 AAK (2).

8.
The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas.

by Srivastava, Rajendra K | Srivastava, Rajendra K | Thomas, Gregory Metz.

Material type: Text Text Publisher: New Delhi, India ; SAGE Publications, ©2016Availability: Items available for loan: Call number: 658.8/27 SRI (1).

9.
Strategic market management / David A. Aaker, Christine Moorman

by Aaker, David A | Moorman, Christine | Adapted by Islam, Jamid ul | Rahman, Zillur.

Edition: 11th ed.Material type: Text Text Language: English Publisher: New Delhi : Wiley India Pvt Ltd. ; 2022Availability: Items available for loan: Call number: 658.8 AAK (3).

10.
HBR's 10 must reads on strategic marketing.

Material type: Text Text Publisher: Boston, Mass. : Harvard Business Review Press, c2013Other title: HBR's ten must reads on strategic marketing | Harvard business review's 10 must reads on strategic marketing.Availability: Items available for loan: Call number: 658.802 HBR (1).