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Online Public Access Catalogue

Your search returned 18 results.

1.
Marketing management a south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha

by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 13th ed.Material type: Text Text Language: English Publisher: New Delhi Pearson 2009Availability: Items available for loan: Call number: 658.8 KOT (3).

2.
Consumer behaviour : insights from Indian market (with CD-ROM) / Ramanuj Majumdar

by Majumdar, ramanuj.

Material type: Text Text Language: English Publisher: New Delhi : PHI Learning, 2010Availability: Items available for loan: Call number: 658.8 MAJ.C (9). Checked out (1).

3.
Digital Marketing : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan.

by Wind, Jerry | Mahajan, Vijay, 1948-.

Material type: Text Text Language: English Publisher: New York : Wiley, c2001Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8 WIN (1).

4.
Consumer Behaviour / Leon G Schiffman; Leslie Lazar Kanuk

by Schiffman, Leon G.

Edition: 9th Material type: Text Text Language: English Publisher: New Delhi : Prentice Hall of India, 2007Availability: Items available for loan: (5). Checked out (1).

5.
Consumer Behavior and Marketing Strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C, 1944-.

Edition: 7th ed.Material type: Text Text Language: English Publisher: New Delhi : Tata McGraw-Hill/Irwin, 2005Other title: Consumer behavior & marketing strategy.Availability: Items available for loan: Call number: 658.8'342 PET.C (2).

6.
Customer Behavior : a managerial perspective / Jagdish N Sheth, Banwari Mittal

by Sheth, Jagdish N | Mittal, Banwari.

Material type: Text Text Publisher: Australia : Thomson, 2003Availability: Items available for loan: Call number: 658.8 SHE.C (1).

7.
Conceptual Issues in Consumer Behaviour : the Indian context / S. Ramesh Kumar

by Ramesh Kumar, S.

Material type: Text Text Language: English Publisher: Delhi : Pearson Education, 2008Availability: Items available for loan: Call number: 658.8 RAM.C (1). Checked out (1).

8.
Rural Marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan.

by Velayudhan, Sanal Kumar, 1955-.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: Los Angeles ; London : Response, 2007Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 VEL (11).

9.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C.

Edition: 9th ed.Material type: Text Text Publisher: New Delhi : Irwin, 2010Availability: Items available for loan: Call number: 658.8342 PET (1).

10.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar | Wisenblit, Joseph.

Edition: 11th ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2016Online access: Click here to access online Availability: Items available for loan: Call number: 658.8342 SCH (1).

11.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij

by De Mooij, Marieke.

Edition: 3rd editionMaterial type: Text Text Language: English Publisher: New Delhi : SAGE Publications, 2019Availability: Items available for loan: Call number: 658.8342 DEM (2).

12.
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar

by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S.

Edition: 12th ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson ; 2019Availability: Items available for loan: Call number: 658.834 SCH (1).

13.
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan.

by Velayudhan, Sanal Kumar, 1955-.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: Los Angeles ; London : Response, 2007Online access: Click here to access online Availability: Items available for loan: Call number: 658.800 VEL (1).

14.
Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.

by Krishna, Aradhna.

Material type: Text Text Language: English Publisher: New York : Routledge, c2010Online access: Click here to access online Availability: Items available for loan: Call number: 658.80019 SEN (1).

15.
Green marketing and sustainable development / edited by Amit Kumar Singh and Priyanka Mahanta, foreword by Zoramthanga.

by Singh, Amit Kumar | Mahanta, Priyanka | Zoramthanga.

Material type: Text Text Language: English Publisher: New Delhi, India : Mittal Publications, 2022Availability: Items available for loan: Call number: 658.802 GRE (1).

16.
Social marketing and behaviour change : models, theory and applications / Linda Brennan, (et al.)

by Brennan, Linda L | Binney, Wayne | Parker, Lukas | Aleti, Torgeir | Nguyễn, Đăng Minh.

Material type: Text Text Publisher: Cheltenham ; Northampton, MA : Edward Elgar, ©2014Availability: Items available for loan: Call number: 658.8 BRE (1).

17.
Success in social marketing : 100 case studies from around the globe / Nancy R. Lee and Philip Kotler.

by Lee, Nancy R | Kotler, Philip.

Material type: Text Text Publisher: New York : Routledge, Taylor & Francis Group, 2023Availability: No items available : Checked out (1).

18.
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat.

by Batat, Wided.

Material type: Text Text Language: English Publisher: London : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: Call number: 658.8 BAT (1).