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Online Public Access Catalogue

Your search returned 11 results.

1.
Value-Added Public Relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Hotler.

by Harris, Thomas L, 1931-.

Material type: Text Text Language: English Publisher: Lincolnwood (Chicago) Ill., U.S.A. : NTC Business Books, c1998Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 659.2 HAR.V (1).

2.
Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott.

by Percy, Larry | Rossiter, John R | Elliott, Richard H.

Material type: Text Text Language: English Publisher: Oxford ; New York : Oxford University Press, 2001Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 659.1 PER.S (1).

3.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Material type: Text Text Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Call number: 659.1 CLO (1).

4.
Advertising and promotions - An IMC perspective / Kruti Shah

by Shah,Kruti.

Material type: Text Text Language: English Publisher: New Delhi Tata McGraw-Hill publishing company limited. 2009Availability: Items available for loan: Call number: 659.1 SHA.A (1). Checked out (1).

5.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 9th ed.Material type: Text Text Publisher: New Delhi : McGraw-Hill Publications ; 2019Online access: Click here to access online Availability: Items available for loan: Call number: 659.1 BEL (1).

6.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Material type: Text Text Publisher: Chennai : Pearson Education Limited, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 659.1 CLO (1).

7.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E.

Material type: Text Text Language: English Publisher: Chennai : McGraw-Hill, 2021Availability: Items available for loan: Call number: 659.1 BEL (1). Checked out (1).

8.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani.

by Belch, George E, 1951- | Belch, Michael A | Purani, Keyoor.

Edition: 12eMaterial type: Text Text Language: English Publisher: Chennai: McGraw-Hill Education, [2021]Availability: Items available for loan: Call number: 659.1 BEL (3).

9.
Service marketing communications/ Jochen Wirtz

by Wirtz, Jochen.

Material type: Text Text Publisher: Singapore : WS Professional, 2018Availability: Items available for loan: Call number: 658.802 WIR (1).

10.
Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.

by Smith, P. R, 1957- | Zook, Ze.

Edition: 5th ed.Material type: Text Text Publisher: Philadelphia, PA : Kogan Page, 2011Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.802 SMI (1).

11.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp

by Andrews, J. Craig | Shimp, Terence A.

Edition: 10th ed.Material type: Text Text Publisher: India : Cengene Learning India Pvt. Ltd, ©2018Availability: Items available for loan: Call number: 659.1 AND (1).