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Harvard business review on marketing.

Material type: Text

TextSeries: The Harvard business review paperback seriesPublisher: Boston : Harvard Business School Press, c2001Description: vii, 182 p. : ill. ; 21 cmISBN: 1578518040Other title: On marketing | MarketingSubject(s): Marketing | Marketing -- Management | Branding (Marketing)DDC classification: 658.8 Online resources: Click here to access online | Click here to access online

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	Reference	658.8 HAR.M (Browse shelf)	Available		31329

Contains articles previously published in the Harvard business review.

Includes bibliographical references and index.

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