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Online Public Access Catalogue

Your search returned 19 results.

1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 9th ed.Material type: Text Text Publisher: New Delhi : McGraw-Hill Publications ; 2019Online access: Click here to access online Availability: Items available for loan: Call number: 659.1 BEL (1).

2.
Business Marketing : Text and case / Krishna K. Havaldar

by Havaldar, Krishna K.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi: Tata McGraw-Hill, 2010Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 HAV (1).

3.
Capital Markets / S. Gurusamy

by Gurusamy, S.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: New Delhi : Tata McGraw-Hill, 2010Online access: Click here to access online Availability: Items available for loan: Call number: 332.04150 GUR (1).

4.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C.

Edition: 9th ed.Material type: Text Text Publisher: New Delhi : Irwin, 2010Availability: Items available for loan: Call number: 658.8342 PET (1).

5.
Marketing research : In a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J.

Edition: 4th ed.Material type: Text Text Publisher: Boston : McGraw-Hill Irwin, ©2009Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 HAI (1).

6.
Marketing strategy : A decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C | Mullins, John W.

Edition: 7th ed.Material type: Text Text Publisher: New Delhi : McGraw-Hill/Irwin, ©2011Online access: Click here to access online Availability: Items available for loan: Call number: 658.802 WAL (1).

7.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Material type: Text Text Publisher: Chennai : Pearson Education Limited, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 659.1 CLO (1).

8.
Marketing research : An applied orientation / Naresh K. Malhotra, Satyabhusan Dash.

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th Rev. ed.Material type: Text Text Publisher: India : Pearson India Education Services, 2019Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 MAL (1).

9.
Supply chain management : Strategy, planning, and operation / Sunil Chopra, Dharam Vir Kalra

by Chopra, Sunil | Kalra, Dharam Vir.

Edition: 7th ed.Material type: Text Text Publisher: Chennai : Pearson India Education Service, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 658.7 CHO (1).

10.
Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J | Green, Mark C.

Edition: 9th ed.Material type: Text Text Publisher: Chennai : Pearson India Education Service, 2017Online access: Click here to access online Availability: Items available for loan: Call number: 658.84 KEE (1).

11.
Rural marketing : text and cases / C. Gopala Krishna, Lalitha Ramakrishnan

by Gopala Krishna, C | Ramakrishnan, Lalitha.

Edition: 2nd ed.Material type: Text Text Publisher: Chennai : Pearson India Education Service, 2011Online access: Click here to access online Availability: Items available for loan: Call number: 381.0954 GOP (1).

12.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen | Bansal, Harvir S.

Edition: 8th ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 LOV (1).

13.
Rural marketing /

by Kashyap, Pradeep.

Edition: 3rd ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2016Online access: Click here to access online Availability: Items available for loan: Call number: 2346.I5 KAS (1).

14.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris(etal)

by Bendle, Neil T.

Edition: 3rd ed.Material type: Text Text Publisher: Chennai: Pearson india education service, 2010Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 BEN (1).

15.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.

by Malhotra, Naresh K | Birks, David F | Wills, Peter.

Edition: 5th ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2017Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 MAL (1).

16.
Marketing management : an Asian perspective / Philip Kotler(etal)

by Kotler, Philip.

Material type: Text Text Publisher: Chennai: Pearson india education services, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 658.802 KOT (1).

17.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar | Wisenblit, Joseph.

Edition: 11th ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2016Online access: Click here to access online Availability: Items available for loan: Call number: 658.8342 SCH (1).

18.
Digital marketing / Seema Gupta

by Gupta, Seema.

Edition: 2nd ed.Material type: Text Text Publisher: Chennai : McGraw-hill Education India Pvt. Ltd., 2020Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 GUP (1).

19.
Services marketing : Text and cases / Rajendra Nargundkar.

by Nargundhkar, Rajendra.

Edition: 3rd ed.Material type: Text Text Publisher: New Delhi, India : Tata McGraw Hill Education, 2010Availability: Items available for loan: Call number: 658.8 NAR (1).