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Managing the Customer Experience : turning customers into advocates / Shaun Smith & Joe Wheeler.

By: Smith, ShaunContributor(s): Wheeler, JoeMaterial type: Text

TextLanguage: English Publisher: London : Boston, MA. Financial Times Prentice Hall ; Pearson Custom Publishing, 2002Description: xvi, 254 p. : ill. ; 24 cmISBN: 0273661957Subject(s): Customer relations | Relationship marketing | Customer loyaltyDDC classification: 658.812

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.812 SMI (Browse shelf)	Available		31999

Includes bibliographical references and index.

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