Relationship Marketing : text and cases / S. Shajahan.
Material type:
TextLanguage: English Publisher: New Delhi : Tata McGraw-Hill, ©2004Description: xviii, 310 pages : illustrations ; 23 cmISBN: 0070583374Subject(s): Relationship marketingDDC classification: 658.8
Contents:
1. Overview of Relationship Marketing in the Millennium2. Fundamental Concepts in RelatioshipMarketing3. Customer Acquisition Strategies4. Customer Retention Strategies5. The Add-on Selling6. Customer Loyalty7. Analysing Profitability ofCustomers8. Information Technology Enables Marketing9. Overview of CRM and Web based Technologies10. Learning Organisation 11. Integrated Relationship Marketing Strategies in theMillennium
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 SHA.R (Browse shelf) | Available | 38991 |
1. Overview of Relationship Marketing in the Millennium2. Fundamental Concepts in RelatioshipMarketing3. Customer Acquisition Strategies4. Customer Retention Strategies5. The Add-on Selling6. Customer Loyalty7. Analysing Profitability ofCustomers8. Information Technology Enables Marketing9. Overview of CRM and Web based Technologies10. Learning Organisation 11. Integrated Relationship Marketing Strategies in theMillennium
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