IPE Libraray Catalogue Hyderabad

Your cart is empty.
logo

Online Public Access Catalogue

Marketing management : a relationship marketing perspective / Cranfield School of Management

By: Cranfield School of ManagementMaterial type: TextTextLanguage: English Publisher: Basingstoke : Macmillan Business, 2000Description: xviii, 295 pages ; 25 cmISBN: 0312231865Subject(s): Relationship marketingDDC classification: 658.8
Contents:
Introduction.- PART ONE: THE ROLE OF RELATIONSHIP MARKETING IN BUSINESS A Market Orientation; M.Meldrum.- Relationship Marketing: Managing Multiple Markets; A.Payne.- Marketing Diagnostic Tools; R.Palmer.- PART TWO: THE CUSTOMER RELATIONSHIP AUDIT Consumer Buyer Behaviour; S.Baker.- Organisational Buyer Behaviour; S.Knox.- Market Segmentation; M.McDonald.- Market Research; S.Baker.- Customer Retention; A.Payne.- PART THREE: CREATING CUSTOMER VALUE THROUGH THE EXPANDED MARKETING MIX New Product Development and Product Policy; R.Palmer.- Managing Logistics and Channels; M.Christopher.- Pricing Strategy; M.Christopher.- The Marketing Communications Mix; H.Mitchell.- Branding and Positioning; S.Knox.- Customer Service, People and Processes; M.Clark.- PART FOUR: PLANNING AND ORGANIZING FOR RELATIONSHIP MARKETING Planning for Relationship Marketing; L.Ryals.- Organizing for Relationship Marketing; L.Ryals.- Managing Key Accounts; M.McDonald.- PART FIVE: MEETING THE CHALLENGE THROUGH RELATIONSHIP MARKETING Relationship Marketing: Tapping the Power of Marketing; M. Christopher.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		658.8 CRA (Browse shelf) Available 33868

Introduction.- PART ONE: THE ROLE OF RELATIONSHIP MARKETING IN BUSINESS A Market Orientation; M.Meldrum.- Relationship Marketing: Managing Multiple Markets; A.Payne.- Marketing Diagnostic Tools; R.Palmer.- PART TWO: THE CUSTOMER RELATIONSHIP AUDIT Consumer Buyer Behaviour; S.Baker.- Organisational Buyer Behaviour; S.Knox.- Market Segmentation; M.McDonald.- Market Research; S.Baker.- Customer Retention; A.Payne.- PART THREE: CREATING CUSTOMER VALUE THROUGH THE EXPANDED MARKETING MIX New Product Development and Product Policy; R.Palmer.- Managing Logistics and Channels; M.Christopher.- Pricing Strategy; M.Christopher.- The Marketing Communications Mix; H.Mitchell.- Branding and Positioning; S.Knox.- Customer Service, People and Processes; M.Clark.- PART FOUR: PLANNING AND ORGANIZING FOR RELATIONSHIP MARKETING Planning for Relationship Marketing; L.Ryals.- Organizing for Relationship Marketing; L.Ryals.- Managing Key Accounts; M.McDonald.- PART FIVE: MEETING THE CHALLENGE THROUGH RELATIONSHIP MARKETING Relationship Marketing: Tapping the Power of Marketing; M. Christopher.

There are no comments on this title.

to post a comment.