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Marketing Information Products and Services : a primer for librarians and information professionals editors by Abhinandan K. Jain ... [et al.].

Contributor(s): Jain, Abhinandan K | Jambhekar,Ashok | Rama Rao,T.P | Sreenivas Rao,SMaterial type: TextTextLanguage: English Publisher: New Delhi : Tata McGraw-Hill Pub. Co., 1999Description: xix, 462 pISBN: 0889368171; 007463206-X; 9780074632062Subject(s): Information services -- marketing -- India | Libraries -- Public relations -- India | Information services -- Public relations -- India | Marketing researchDDC classification: 659.1'902
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus
659.1'902 JAI.M (Browse shelf) Available 30328

Includes bibliographical references.

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