Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen.
Material type:
TextLanguage: English Publisher: Oxford ; New York : Oxford University Press, 2007Description: xvii, 538 p. : col. ill. ; 25 cmISBN: 0199265852 (pbk.); 9780199265855 (pbk.)Subject(s): Internet marketingDDC classification: 658.872
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Includes bibliographical references and index.
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