Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
Material type: TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Edition: [1st ed.]Description: xiii, 812 p. : ill. ; 26 cmISBN: 9780070603950Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 Online resources: Click here to access online | Click here to access onlineItem type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 658.8 LAL (Browse shelf) | Available | 38766 |
Includes bibliographical references and index.
There are no comments on this title.