Retailing : an introduction / Roger Cox and Paul Brittain.
Material type:
TextLanguage: English Publisher: New Delhi : Pearson Education Limited., 2004Edition: 5th edDescription: 348 pages : illustrations ; 24 cmISBN: 8131704718Subject(s): Retail trade -- Management | MarketingDDC classification: 658.85 | Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | Reference | 658.85 COX (Browse shelf) | Available | 36190 |
PrefacePart One Retailing and the consumer1. The retail industry2. Retail organizations3. Economics of retailing4. Grand strategies5. International retailing6. Retail planning and strategy7. Retailing research8. The retailing environments9. Consumer buying behaviour10. SegmentationPart Two The retail mix11. Store location12. Product decisions13. Buying14. Stock management15. Pricing16. Advertising17. Personal selling18. Sales promotion and public relations19. Atmosphere and layout20. Customer service decisionsPart Three Administration21. General management22. Financial planning23. Human resources24. Property and location development25. Store management26. Technology in retailing27. Retailing and the law28. The future of retailingAppendix 1 BibliographyAppendix 2 Retail trade associationsIndex
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