Harvard business review on marketing.
Material type: TextSeries: The Harvard business review paperback seriesPublisher: Boston : Harvard Business School Press, c2001Description: vii, 182 p. : ill. ; 21 cmISBN: 1578518040Other title: On marketing | MarketingSubject(s): Marketing | Marketing -- Management | Branding (Marketing)DDC classification: 658.8 Online resources: Click here to access online | Click here to access onlineItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | Reference | 658.8 HAR.M (Browse shelf) | Available | 31329 |
Contains articles previously published in the Harvard business review.
Includes bibliographical references and index.
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