Start-up : a practical guide to starting and running a new business / Tom Harris.
Material type:
TextSeries: Management for ProfessionalsPublisher: Cham : Springer International Publishing : Imprint: Springer, 2019Edition: 2nd editionDescription: viii, 149 pages; Illustrations, 24 cmISBN: 9783319945460Subject(s): Industrial management | Leadership | ManagementDDC classification: 658.421 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.421 HAR (Browse shelf) | Available (Restricted Access) | 47893 |
Introduction -- How Good Is Your Idea? -- How Can You Protect Your Ideas? -- What Is a Company? -- How Do You Market Your Product? -- How Do You Finance Your Business? -- How Do You Create a Financial Model? -- How Do You Write a Business Plan? -- Your Role and Your Team -- Closing Remarks.
Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing. Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs at universities and business schools.
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