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Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty and Andrew S. Winston.

By: Esty, daniel cContributor(s): Winston, Andrew SMaterial type: TextTextLanguage: English Publisher: New Haven, [Conn.] : Yale University Press, 2006Description: xv, 366 p. : illISBN: 9780300119978 (cloth : alk. paper); 0300119976 (cloth : alk. paper)Subject(s): Industrial management -- Environmental aspects | Corporations -- Environmental aspects | Business enterprises -- Environmental aspectsDDC classification: 658.3 Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
Acknowledgments -- Preface -- Introduction : The environmental lens -- pt. 1. Preparing for a new world. -- 1. Eco-Advantage : issues and opportunities for business in an environmentally sensitive world -- 2. Natural drivers of the Green Wave : environmental problems and how they shape markets -- 3. Who's behind the Green Wave? : Stakeholders and the power they wield -- pt. 2. Strategies for building Eco-Advantage. -- 4. Managing the downside : green-to-gold plays to reduce cost and risk -- 5. Building the upside : green-to-gold plays to drive revenues and create intangible value -- pt. 3. What WaveRiders do -- 6. The Eco-Advantage mindset : looking through an environmental lens -- 7. Eco-tracking : understanding your company's environmental "footprint" -- 8. Redesigning your world : designing for the environment and "greening" the supply chain -- 9. Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship -- pt. 4. Putting it all together -- 10. Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage -- 11. Taking action : execution for sustained competitive advantage -- 12. Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans -- appendix 1. Additional resources -- appendix 2. Methodological overview -- appendix 3. Most relevant tools for each green-to-gold play -- Notes -- Index.
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Books Institute of Public Enterprise, Library
S Campus 		658.3 EST.G (Browse shelf) Available 36602

Includes bibliographical references (p. 321-348) and index.

Acknowledgments --
Preface --
Introduction : The environmental lens --
pt. 1. Preparing for a new world. --
1. Eco-Advantage : issues and opportunities for business in an environmentally sensitive world --
2. Natural drivers of the Green Wave : environmental problems and how they shape markets --
3. Who's behind the Green Wave? : Stakeholders and the power they wield --
pt. 2. Strategies for building Eco-Advantage. --
4. Managing the downside : green-to-gold plays to reduce cost and risk --
5. Building the upside : green-to-gold plays to drive revenues and create intangible value --
pt. 3. What WaveRiders do --
6. The Eco-Advantage mindset : looking through an environmental lens --
7. Eco-tracking : understanding your company's environmental "footprint" --
8. Redesigning your world : designing for the environment and "greening" the supply chain --
9. Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship --
pt. 4. Putting it all together --
10. Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage --
11. Taking action : execution for sustained competitive advantage --
12. Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans --
appendix 1. Additional resources --
appendix 2. Methodological overview --
appendix 3. Most relevant tools for each green-to-gold play --
Notes --
Index.

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