Tap : unlocking the mobile economy / Anindya Ghose.
Material type:
TextPublisher: Cambridge, MA : MIT Press, [2017]Description: ix, 230 pages ; 24 cmISBN: 9780262536059 (paperback); 9780262036276 (hardcover : alk. paper)Subject(s): Mobile commerce | Cell phone advertising | Consumer behavior | World Wide Web -- Security measuresDDC classification: 381.142 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 381.142 GHO (Browse shelf) | Available | 46856 |
Includes bibliographical references and index.
Human behavior and the mobile journey so far -- Smartphones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- The forces shaping the mobile economy -- Introduction -- Context : what's going on? -- Location: why geography matters -- Time: it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving wanamaker's riddle -- Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index.
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