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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Hawkins, del iContributor(s): Best, Roger J | Coney, Kenneth AMaterial type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublisher: Boston, Mass. : McGraw-Hill, c1998Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 1 computer disk (3 1/2 in.)ISBN: 0256218951 (international ed.)Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8'342'0973

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Item type	Current location	Call number	Vol info	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library		1.1	Available		29160
Books	Institute of Public Enterprise, Library S Campus	658.8'342'0973 HAW.C (Browse shelf)	1.1	Available		29161

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