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Consumer Behavior : buying, having, and being / Michael R Solomon

By: Solomon, Michael RMaterial type: Text

TextLanguage: English Publisher: New Delhi : Prentice Hall, 2007Edition: 7th edDescription: xviii, 654 pages : illustrations (chiefly color)ISBN: 9788120332935Subject(s): Consumer behaviorDDC classification: 658.8

Contents:

Ch. 1. Consumers rule -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude change and interactive communications -- Ch. 9. Individual decision making -- Ch. 10. Buying and disposing -- Ch. 11. Group influence and opinion leadership -- Ch. 12. Organizational and household decision making -- Ch. 13. Income and social class -- Ch. 14. Ethnic, racial, and religious subcultures -- Ch. 15. Age subcultures -- Ch. 16. Cultural influences on consumer behavior -- Ch. 17. The creation and diffusion of global consumer culture.

Summary: In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 SOL.C (Browse shelf)	Available		38979
Books	Institute of Public Enterprise, Library S Campus	658.8 SOL.C (Browse shelf)	Available		34266

Includes Glossary and Credits.

Includes bibliographical reference and Index.

Ch. 1. Consumers rule --
Ch. 2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation and values --
Ch. 5. The self --
Ch. 6. Personality and lifestyles --
Ch. 7. Attitudes --
Ch. 8. Attitude change and interactive communications --
Ch. 9. Individual decision making --
Ch. 10. Buying and disposing --
Ch. 11. Group influence and opinion leadership --
Ch. 12. Organizational and household decision making --
Ch. 13. Income and social class --
Ch. 14. Ethnic, racial, and religious subcultures --
Ch. 15. Age subcultures --
Ch. 16. Cultural influences on consumer behavior --
Ch. 17. The creation and diffusion of global consumer culture.

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

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