Consumer behaviour : perspectives, findings and explanations / by John O'Shaughnessy.
Material type: TextLanguage: English Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Description: xi, 520 p. ; 24 cmISBN: 9781137003768Subject(s): Consumer behaviorDDC classification: 658.8342Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.8342 OSH (Browse shelf) | Available | 48192 |
Includes bibliographical references (p. 486-507) and index.
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