IPE Libraray Catalogue Hyderabad

Includes bibliographical references (pages 337-407) and index.

1. Introduction -- pt. I. Theories and their uses in social marketing -- 2. Theories and their uses in social marketing / Dang Nguyen -- pt. II. Rational economic models (cognitive models) -- 3. Rational economic models (cognitive models) / Dang Nguyen -- 4. Case study : using the theory of planned behaviour to assess blood donation intentions amongst African migrants in Australia / Andre M.N. Renzaho -- 5. Rational economic models (cognitive models) summary -- pt. III. Behavioural models (conative models) -- 6. Behavioural models (conative models) / Dang Nguyen -- 7. Case study : using social cognitive theory and social support coping theory to improve breastfeeding duration rates : MumBubConnect / Robyn Hamilton -- 8. Behavioural models (conative models) summary -- pt. IV. Emotional models (affective models) -- 9. Emotional models (affective models) / Dang Nguyen -- 10. Case study : Hello Sunday Morning! : towards 'practices' of responsible drinking / Marie-Louise Fry -- 11. Emotional models (affective models) summary -- pt. V. Socio-cultural ecological models -- 12. Socio-cultural ecological models / Dang Nguyen -- 13. Case study : micro-meso-level theory : consumer socialization and consumption of clothes / Karin M. Ekstrom -- 14. Case study : meso-macro-level theory : DrinkWise : investing in generational social change / John Scott -- 15. Socio-cultural ecological models summary -- pt. VI. Multi-theory models -- 16. Multi-theory models / Dang Nguyen -- 17. Case study : 'Greenwich Get Active' : mobilizing a whole community to get active / Matt Howick -- 18. Case study : waves of change : collaborative design for tomorrow's world / Benjamin Broome -- 19. Multi-theory models summary -- pt. VII. 'Buying' or 'consumer' behaviour decision models -- 20. 'Buying' or 'consumer' behaviour decision models / Dang Nguyen -- 21. Case study : which theory is more effective for predicting hotel guest participation in towel and linen reuse programmes, social influence theory or attribution theory? / Walter Wymer -- 22. 'Buying' or 'consumer' behaviour decision models summary -- pt. VIII. Social change models in social marketing -- 23. Social change models in social marketing / Dang Nguyen -- 24. Case study : a social marketing approach for increasing community coalitions' adoption of evidence-based policy / Ashton P. Wright -- 25. Social change models in social marketing summary -- pt. IX. Social marketing and behaviour change : where to from here? -- 26. Social marketing and behaviour change : where to from here? / Dang Nguyen.

This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.--Provided by publisher.