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The consumer revolution : tipping the balance of power / Naren Nath

By: Nath, NarenMaterial type: Text

TextLanguage: English Publisher: New Delhi : SAGE , 2020Description: xi, 251pISBN: 9789353287535Subject(s): Consumer behavior | Consumption (Economics)DDC classification: 658.8342

Contents:

Revolutions -- Tectonic power shift -- Information ignition -- The communication crescendo -- Rewiring relationships -- Political power in play -- Emancipation in entertainment -- Customer-centric commercie and advertising -- Something spectacular this way comes -- About the author.

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8342 NAT (Browse shelf)	Available		44553

Revolutions --
Tectonic power shift --
Information ignition --
The communication crescendo --
Rewiring relationships --
Political power in play --
Emancipation in entertainment --
Customer-centric commercie and advertising --
Something spectacular this way comes --
About the author.

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