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Online Public Access Catalogue

Your search returned 9 results.

1.
Foundations of advertising theory & practice / S. A. Chunawalla, K. C. Sethia.

by Chunawalla, S. A.(Shabbirbhai Abdulhusain), 1950- | Sethia, K. C.

Edition: Fourth Revised, enriched and Enlarged Edition.Material type: Text Text Language: English Publisher: Mumbai : Himalaya Publishing House, 1997Availability: Items available for loan: Call number: 659.1 CHU (42).

2.
Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott.

by Percy, Larry | Rossiter, John R | Elliott, Richard H.

Material type: Text Text Language: English Publisher: Oxford ; New York : Oxford University Press, 2001Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 659.1 PER.S (1).

3.
First Steps in Advertising and Sales Promotion / S.A.Chunawalla

by Chunawalla,S.A.

Material type: Text Text Language: English Publisher: Mumbai ; Himalaya Publishing House, 2004Availability: Items available for loan: Call number: 659.1 CHU.A (1).

4.
Advertising and promotions - An IMC perspective / Kruti Shah

by Shah,Kruti.

Material type: Text Text Language: English Publisher: New Delhi Tata McGraw-Hill publishing company limited. 2009Availability: Items available for loan: Call number: 659.1 SHA.A (1). Checked out (1).

5.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 9th ed.Material type: Text Text Publisher: New Delhi : McGraw-Hill Publications ; 2019Online access: Click here to access online Availability: Items available for loan: Call number: 659.1 BEL (1).

6.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Material type: Text Text Publisher: Chennai : Pearson Education Limited, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 659.1 CLO (1).

7.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E.

Material type: Text Text Language: English Publisher: Chennai : McGraw-Hill, 2021Availability: Items available for loan: Call number: 659.1 BEL (1). Checked out (1).

8.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani.

by Belch, George E, 1951- | Belch, Michael A | Purani, Keyoor.

Edition: 12eMaterial type: Text Text Language: English Publisher: Chennai: McGraw-Hill Education, [2021]Availability: Items available for loan: Call number: 659.1 BEL (3).

9.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp

by Andrews, J. Craig | Shimp, Terence A.

Edition: 10th ed.Material type: Text Text Publisher: India : Cengene Learning India Pvt. Ltd, ©2018Availability: Items available for loan: Call number: 659.1 AND (1).