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Online Public Access Catalogue

Your search returned 20 results.

1.
Foundations of advertising theory & practice / S. A. Chunawalla, K. C. Sethia.

by Chunawalla, S. A.(Shabbirbhai Abdulhusain), 1950- | Sethia, K. C.

Edition: Fourth Revised, enriched and Enlarged Edition.Material type: Text Text Language: English Publisher: Mumbai : Himalaya Publishing House, 1997Availability: Items available for loan: Call number: 659.1 CHU (42).

2.
Advertising and marketing strategies : a life style approach Hanspal Savita

by Savita,Hanspal.

Material type: Text Text Language: English Publisher: New Delhi New Century Publictions. 2001Availability: Items available for loan: Call number: 659.1 SAV.A (1).

3.
Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott.

by Percy, Larry | Rossiter, John R | Elliott, Richard H.

Material type: Text Text Language: English Publisher: Oxford ; New York : Oxford University Press, 2001Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 659.1 PER.S (1).

4.
Advertising, Promotion and New Media edited by Marla R. Stafford, Ronald J. Faber.

by Stafford, Marla R | Faber, Ronald J.

Material type: Text Text Language: English Publisher: New Delhi. Prentice-Hall of India private limited. 2005Availability: Items available for loan: Call number: 659.1 STA.A (1).

5.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Material type: Text Text Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Call number: 659.1 CLO (1).

6.
Marketing Communications Industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia.

by Jain, Gautam Raj | Ahluwalia, Raunica, 1981-.

Material type: Text Text Language: English Publisher: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008Online access: Click here to access online Availability: Items available for loan: Call number: 658.800954 JAI (1).

7.
Advertising and promotions - An IMC perspective / Kruti Shah

by Shah,Kruti.

Material type: Text Text Language: English Publisher: New Delhi Tata McGraw-Hill publishing company limited. 2009Availability: Items available for loan: Call number: 659.1 SHA.A (1). Checked out (1).

8.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 9th ed.Material type: Text Text Publisher: New Delhi : McGraw-Hill Publications ; 2019Online access: Click here to access online Availability: Items available for loan: Call number: 659.1 BEL (1).

9.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Material type: Text Text Publisher: Chennai : Pearson Education Limited, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 659.1 CLO (1).

10.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E.

Material type: Text Text Language: English Publisher: Chennai : McGraw-Hill, 2021Availability: Items available for loan: Call number: 659.1 BEL (1). Checked out (1).

11.
Branded in history Ramya Ramamurthy

by Ramya Ramamurthy.

Material type: Text Text Language: English Publisher: Gurgaon : Hachette India, 2021Availability: Items available for loan: Call number: 658.827 RAM (1).

12.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 7th ed.Material type: Text Text Language: English Publisher: New York : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: Call number: 659 KAT (2).

13.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani.

by Belch, George E, 1951- | Belch, Michael A | Purani, Keyoor.

Edition: 12eMaterial type: Text Text Language: English Publisher: Chennai: McGraw-Hill Education, [2021]Availability: Items available for loan: Call number: 659.1 BEL (3).

14.
Troll proof branding in the age of doppelgangers / Gaurav Sood.

by Sood, Gaurav.

Material type: Text Text Publisher: New Delhi ; SAGE Publication India Pvt Ltd., 2022Availability: Items available for loan: Call number: 658.827 SOO (1).

15.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker,

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: Text Text Publisher: New Delhi: Pearson, 2018Availability: Items available for loan: Call number: 659.1 BAT (3).

16.
Creative strategy and the business of design / Douglas Davis.

by Davis, Douglas.

Material type: Text Text Publisher: Blue Ash, OH : HOW Books, [2016]Availability: Items available for loan: Call number: 741.6068 DAV (1).

17.
Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing / Jeff Hasen.

by Hasen, Jeff, 1958-.

Material type: Text Text Publisher: Hoboken, N.J. : Wiley, 2012Online access: Click here to access online Availability: Items available for loan: Call number: 658.872 HAS (1).

18.
Principles of strategic communication / Derina Holtzhausen (et al.)

by Holtzhausen, Derina Rhoda | Fullerton, Jami A, 1963- | Lewis, Bobbi Kay, 1970- | Shipka, Danny, 1967-.

Material type: Text Text Publisher: New York : Routledge, 2021Availability: Items available for loan: Call number: 658.802 HOL (1).

19.
Winning on purpose : the unbeatable strategy of loving customers / Fred Reichheld with Darci Darnell and Maureen Burns, Bain & Company, Inc.

by Reichheld, Frederick F | Darnell, Darci | Burns, Maureen.

Material type: Text Text Publisher: Boston, MA : Harvard Business Review Press, [2021]Availability: Items available for loan: Call number: 658.812 REI (1).

20.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp

by Andrews, J. Craig | Shimp, Terence A.

Edition: 10th ed.Material type: Text Text Publisher: India : Cengene Learning India Pvt. Ltd, ©2018Availability: Items available for loan: Call number: 659.1 AND (1).