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Online Public Access Catalogue

Your search returned 73 results.

61.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani.

by Belch, George E, 1951- | Belch, Michael A | Purani, Keyoor.

Edition: 12eMaterial type: Text Text Language: English Publisher: Chennai: McGraw-Hill Education, [2021]Availability: Items available for loan: Call number: 659.1 BEL (3).

62.
Advertising management / C. L. Tyagi, Arun Kumar

by Tyagi, C. L | Kumar, Arun.

Material type: Text Text Language: English Publisher: New Delhi : Atlantic ; 2013Availability: Items available for loan: Call number: 659.1 TYA (3).

63.
Troll proof branding in the age of doppelgangers / Gaurav Sood.

by Sood, Gaurav.

Material type: Text Text Publisher: New Delhi ; SAGE Publication India Pvt Ltd., 2022Availability: Items available for loan: Call number: 658.827 SOO (1).

64.
Open house / Piyush Pandey, foreword by Rajiv Bajaj

by Pandey, Piyush | Rajiv Bajaj, foreword.

Material type: Text Text Publisher: Gurugram, India; Penguin Random House, 2022Availability: Items available for loan: Call number: 813.54 PAN (1).

65.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker,

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: Text Text Publisher: New Delhi: Pearson, 2018Availability: Items available for loan: Call number: 659.1 BAT (3).

66.
Creative strategy and the business of design / Douglas Davis.

by Davis, Douglas.

Material type: Text Text Publisher: Blue Ash, OH : HOW Books, [2016]Availability: Items available for loan: Call number: 741.6068 DAV (1).

67.
Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing / Jeff Hasen.

by Hasen, Jeff, 1958-.

Material type: Text Text Publisher: Hoboken, N.J. : Wiley, 2012Online access: Click here to access online Availability: Items available for loan: Call number: 658.872 HAS (1).

68.
Principles of strategic communication / Derina Holtzhausen (et al.)

by Holtzhausen, Derina Rhoda | Fullerton, Jami A, 1963- | Lewis, Bobbi Kay, 1970- | Shipka, Danny, 1967-.

Material type: Text Text Publisher: New York : Routledge, 2021Availability: Items available for loan: Call number: 658.802 HOL (1).

69.
Tap : unlocking the mobile economy / Anindya Ghose.

by Ghose, Anindya.

Material type: Text Text Publisher: Cambridge, MA : MIT Press, [2017]Availability: Items available for loan: Call number: 381.142 GHO (1).

70.
Winning on purpose : the unbeatable strategy of loving customers / Fred Reichheld with Darci Darnell and Maureen Burns, Bain & Company, Inc.

by Reichheld, Frederick F | Darnell, Darci | Burns, Maureen.

Material type: Text Text Publisher: Boston, MA : Harvard Business Review Press, [2021]Availability: Items available for loan: Call number: 658.812 REI (1).

71.
Advertising and retail management / Vidyadhar Reddy Aileni, S. Laskshmi Narasimham

by Vidyadhar Reddy, Aileni | Laskshmi Narasimham, S.

Material type: Text Text Publisher: Hydearabad : Tata Publication, 2023Availability: Items available for loan: Call number: 659.1 VID (1).

72.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp

by Andrews, J. Craig | Shimp, Terence A.

Edition: 10th ed.Material type: Text Text Publisher: India : Cengene Learning India Pvt. Ltd, ©2018Availability: Items available for loan: Call number: 659.1 AND (1).

73.
Advertising and sales management / C.N. Sontakki

by Sontakki, C.N.

Material type: Text Text Publisher: New Delhi: Kalyani Publishers, 2014Availability: Items available for loan: Call number: 659.1 SON (1).