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Online Public Access Catalogue

Your search returned 47 results.

21.
Advertising and Promotion : an integrated marketing communication perspective / George E. Belch, Michael A. Belch and Keyoor Purani.

by Belch, George E | Belch, Michael A | Purani, Keyoor.

Edition: 7th ed.Material type: Text Text Language: English Publisher: New Delhi : McGraw Hill Education Pvt.Ltd., 2010Availability: Items available for loan: Call number: 659.1 BEL.A (1).

22.
Advertising Principles and Practice : (with 17 recent Indian case studies)/ Ruchi Gupta

by Gupta,Ruchi.

Material type: Text Text Language: English Publisher: New Delhi : S.Chand & company Ltd, 2012Availability: Items available for loan: Call number: 659.1 GUP.A (1).

23.
Foundations of Advertising Theory & Practice / S.A.Chunawalla,K.C.Sethia.

by Chunawalla,S.A | Sethia,K.C.

Material type: Text Text Publisher: Mumbai : Himalaya Publishing House, 1999Availability: Items available for loan: Call number: 659.1 CHU.F (1).

24.
Advertising and Youth : Durgesh Tripathi Impact of advertising on youth in metro and remote area

by Tripathi,Durgesh.

Material type: Text Text Language: English Publisher: New Delhi : Manak Publications Pvt.Ltd., 2016Availability: Items available for loan: Call number: 659 DUR.A (1).

25.
Foundations of Advertising Theory & Practice / S.A. Chunawalla, K.C. Sethia.

by Chunawalla, S.A | Sethia, K.C.

Edition: Fourth Revised, Enriched and Enlarged Edition: 1997Material type: Text Text Language: English Publisher: Mumbai : Himalaya Publishing House, 1997Availability: Items available for loan: Call number: 659.1 CHU.F (1).

26.
Indian advertising laughter & tears : 1950 to 2013 / Arun Chaudhuri.

by Chaudhuri, Arun.

Material type: Text Text Language: English Publisher: New Delhi: Niyogi books, 2014Other title: Indian advertising laughter and tears : | Indian advertising, 1950 to 2013.Availability: Items available for loan: Call number: 659.10954 CHA (1).

27.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 9th ed.Material type: Text Text Publisher: New Delhi : McGraw-Hill Publications ; 2019Online access: Click here to access online Availability: Items available for loan: Call number: 659.1 BEL (1).

28.
Advertising and Integrated marketing communications / Kruti Shah

by Shah, Kruti.

Material type: Text Text Publisher: New Delhi: McGraw-Hill Publications 2014Online access: Click here to access online Availability: Items available for loan: Call number: 659.1 SHA (1).

29.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E.

Material type: Text Text Language: English Publisher: Chennai : McGraw-Hill, 2021Availability: Items available for loan: Call number: 659.1 BEL (1). Checked out (1).

30.
Confessions of an advertising man / David Ogilvy

by Ogilvy, David.

Material type: Text Text Language: English Publisher: Harpenden, Herts [UK] : Southbank Pub., 2013Availability: Items available for loan: Call number: 659.1092 OGI (1).

31.
The beauty paradigm : gender discourse in indian advertising / Jaishri Jethwaney.

by Jethwaney, Jaishri, 1951-.

Edition: First.Material type: Text Text Language: English Publisher: New Delhi : SAGE Publishing, 2021Availability: Items available for loan: Call number: 658.108 JET (1).

32.
Branded in history Ramya Ramamurthy

by Ramya Ramamurthy.

Material type: Text Text Language: English Publisher: Gurgaon : Hachette India, 2021Availability: Items available for loan: Call number: 658.827 RAM (1).

33.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 7th ed.Material type: Text Text Language: English Publisher: New York : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: Call number: 659 KAT (2).

34.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani.

by Belch, George E, 1951- | Belch, Michael A | Purani, Keyoor.

Edition: 12eMaterial type: Text Text Language: English Publisher: Chennai: McGraw-Hill Education, [2021]Availability: Items available for loan: Call number: 659.1 BEL (3).

35.
Advertising management / C. L. Tyagi, Arun Kumar

by Tyagi, C. L | Kumar, Arun.

Material type: Text Text Language: English Publisher: New Delhi : Atlantic ; 2013Availability: Items available for loan: Call number: 659.1 TYA (3).

36.
Troll proof branding in the age of doppelgangers / Gaurav Sood.

by Sood, Gaurav.

Material type: Text Text Publisher: New Delhi ; SAGE Publication India Pvt Ltd., 2022Availability: Items available for loan: Call number: 658.827 SOO (1).

37.
Open house / Piyush Pandey, foreword by Rajiv Bajaj

by Pandey, Piyush | Rajiv Bajaj, foreword.

Material type: Text Text Publisher: Gurugram, India; Penguin Random House, 2022Availability: Items available for loan: Call number: 813.54 PAN (1).

38.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker,

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: Text Text Publisher: New Delhi: Pearson, 2018Availability: Items available for loan: Call number: 659.1 BAT (3).

39.
Creative strategy and the business of design / Douglas Davis.

by Davis, Douglas.

Material type: Text Text Publisher: Blue Ash, OH : HOW Books, [2016]Availability: Items available for loan: Call number: 741.6068 DAV (1).

40.
Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing / Jeff Hasen.

by Hasen, Jeff, 1958-.

Material type: Text Text Publisher: Hoboken, N.J. : Wiley, 2012Online access: Click here to access online Availability: Items available for loan: Call number: 658.872 HAS (1).