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Results of search for 'ccl=au:"Batra, Rajeev" and su-to:Advertising and au:Batra, Rajeev'
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Authors
Aaker, David A.
Batra, Rajeev
Myers, John G.
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O U Campus
S Campus
Topics
Advertising
Advertising manageme...
Marketing
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1.
Advertising management /
David A. Aaker [and] Rajeev Batra [and] John G. Myers
by
Aaker, David A
Batra, Rajeev
Myers, John G
Material type:
Text
Language:
English
Publication details:
New Delhi
Prentice-Hall of India
1977
Availability:
Items available for loan:
Institute of Public Enterprise, Library
(2)
Call number:
659.1 AAK.A, ..
.
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2.
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Advertising management /
Rajeev Batra, John G. Myers and David A. Aaker,
by
Batra, Rajeev
Myers, John G
Aaker, David A
Edition:
5th ed.
Material type:
Text
Publication details:
New Delhi:
Pearson,
2018
Availability:
Items available for loan:
Institute of Public Enterprise, Library
(3)
Call number:
659.1 BAT, ..
.
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New Arrivals- October 1st to 31st 2022
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