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Online Public Access Catalogue

Your search returned 8 results.

1.
Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A | Kumar, V, 1957- | Day, George S.

Edition: 6th ed.Material type: Text Text Language: English Publisher: New York : Wiley, c1998Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.83 AAK.M (2).

2.
Building Strong Brands / David A. Aaker.

by Aaker, David A.

Material type: Text Text Language: English Publisher: New York : Free Press, c1996Online access: Click here to access online | Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8'27 AAK.B (1).

3.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

by Aaker, David A.

Material type: Text Text Language: English Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1991Online access: Click here to access online | Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8'27 AAK.M (3).

4.
Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers

by Aaker, David A | Batra, Rajeev | Myers, John G.

Material type: Text Text Language: English Publisher: New Delhi Prentice-Hall of India 1977Availability: Items available for loan: Call number: 659.1 AAK.A (2).

5.
Strategic market management / David A. Aaker and Christine Moorman

by Aaker, David A | Moorman, Christine.

Edition: Eleventh edition.Material type: Text Text Language: English Publisher: New Delhi : John Wiley, 2007Availability: Items available for loan: Call number: 658.8 AAK (2).

6.
Building strong brands / David A. Aaker

by Aaker, David A, 1938-.

Material type: Text Text Language: English Publisher: London: Pocket Books, 2010Availability: Items available for loan: Call number: 658.827 AAK (3).

7.
Strategic market management / David A. Aaker, Christine Moorman

by Aaker, David A | Moorman, Christine | Adapted by Islam, Jamid ul | Rahman, Zillur.

Edition: 11th ed.Material type: Text Text Language: English Publisher: New Delhi : Wiley India Pvt Ltd. ; 2022Availability: Items available for loan: Call number: 658.8 AAK (3).

8.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker,

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: Text Text Publisher: New Delhi: Pearson, 2018Availability: Items available for loan: Call number: 659.1 BAT (3).