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1.
Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York : Wiley, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 AAK.M, ...

2.
Building Strong Brands / David A. Aaker. by
Material type: Text Text
Language: English
Publication details: New York : Free Press, c1996
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'27 AAK.B.

3.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text
Language: English
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1991
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8'27 AAK.M, ...

4.
Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers by
Material type: Text Text
Language: English
Publication details: New Delhi Prentice-Hall of India 1977
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 AAK.A, ...

5.
Strategic market management / David A. Aaker and Christine Moorman by
Edition: Eleventh edition.
Material type: Text Text
Language: English
Publication details: New Delhi : John Wiley, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 AAK, ...

6.
Building strong brands / David A. Aaker by
Material type: Text Text
Language: English
Publication details: London: Pocket Books, 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.827 AAK, ...

7.
Strategic market management / David A. Aaker, Christine Moorman by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt Ltd. ; 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 AAK, ...

8.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker, by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi: Pearson, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 BAT, ...

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